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Mazda Concept Cars

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Mazda Sassou Mazda Sassou - Mazda alive

The Mazda Sassou design concept, which made its world premiere at the 2005 Frankfurt Motor Show, is a lightweight, urban vehicle that makes every day city driving fun, highly practical and economical.

A sleek, three-door hatchback, it employs evolved Zoom-Zoom exterior design language with youthful lightness and surprising hidden features. These, combined with advanced interior systems using a USB stick key and an ingenious rear seat morphing system, hint at where Mazda might be heading with a future B-segment vehicle.
Mazda Senku Senku: a four-seater rotary-engine sports car.

The Mazda Senku design concept, which made its world premiere at the 2005 Tokyo Motor Show, reflects a new direction for 4-seater rotary sports cars designed with mature drivers in mind.

Mazda Senku’s overarching design concept is "sharpness and mellowness,” and these contradictory factors are cleverly integrated to create a next generation design standard. The features include:
  • an ultra long wheelbase;
  • minimal overhangs;
  • a unique "floating" appearance supported by large tires;
  • a smoothly dignified shape devoid of all ornamentation;
  • large "flying wing" electric powered sliding doors.
Mazda Kabura Mazda Kabura concept: Redefining the compact sports coupe.

The essence of Mazda's Zoom-Zoom spirit is providing customers with stylish, insightful, spirited products capable of enriching their lives in exciting ways. At the 2006 North American International Auto Show, Mazda presented Kabura, a design concept that ventures beyond the compact sports coupe norm to explore several fresh ideas that could appear in future production models.
Mazda Nagare Mazda Nagare Concept: Capturing the Emotion of Motion in New Surface Language.

After presenting three ground-breaking concept vehicles during the 2005-2006 global auto show season – Sassou at the 2005 Frankfurt Motor Show, Senku at the 2005 Tokyo Motor Show and Kabura at the 2006 Detroit Auto Show – Mazda’s global design team wasn’t about to rest on its laurels. To keep energy levels brimming, and to begin the process of evolving Mazda’s design and surface language for future Zoom-Zoom vehicles, Mazda’s design division has invented a new surface language called Nagare for introduction at this year’s Greater Los Angeles International Auto Show.
Mazda Ryuga Mazda Ryuga Concept: An Evolved ZOOM-ZOOM.

How will Mazda’s Zoom-Zoom spirit achieve form and substance in the future? Laurens van den Acker, Design Division General Manager for Hiroshima, Japan’s Mazda Motor Corporation, disturbed the status-quo and challenged every designer in his three global studios with that very question upon his arrival at Mazda early last year.

After months of soul searching, hundreds of sketches and thousands of discussions, meetings, arguments and revisions, the first part of the answer was unveiled at the recent Los Angeles Auto Show. Mazda’s provocative Nagare (pronounced “nah-gah-reh”) – Japanese for “flow” – concept introduced a new surface language that evokes the emotion of motion in a stationary automobile.
Mazda Hakaze Mazda Hakaze

Mazda Hakaze, designed at Mazda’s European Design Centre near Frankfurt, Germany, is a compact crossover coupe with roadster feel.

It combines the best attributes of three traditional types of cars:
  • part of its roof is removable, which gives a feel similar to a roadster;
  • it is agile and fun to drive like a compact hatchback;
  • it has a high hip point and interior functionality like a compact SUV.